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ESPN Surprised by Viewers
Chase Overman // Guest Writer ESPN has a new shift in focus of advertisers’ target demographic that occurred during the 2018 college football playoffs. The television network ESPN has conducted...
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Amazon Enters a New Market
Garrett Howhannesian // Guest Writer If it doesn’t already seem like Amazon will rule the world, they also have another desire to pursue a new target market. Amazon has been trying to expand their...
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L’Oréal and the Chinese Market
Ragen Plummer // Guest Writer L’Oréal is improving their makeup technology by growing Chinese skin. L’Oréal is currently testing their products on donated skin cells so that they can have the best...
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CVS’s Marketing Shift
Julia Murray // Guest Writer Some big marketing news is CVS’s change in their marketing and promotional displays. Now there is a recent ban that the nation’s largest drugstore chain has put on...
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Las Vegas Shooting Aftermath
Kat Moore // Staff Writer On October 1, 2017, we witnessed “the deadliest mass shooting committed by an individual in the United States.” It was during the Route 91 Harvest music festival held at the...
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The Green Spire
Milena Rogers // Staff Writer Jordan Smith is an ordinary freshman who enjoys karate, engineering, and humor. But unlike most first-year students, Smith has spent years designing a plan to bring his...
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Preparing students for the Real World
Joshua May // Staff Writer The business communications class at the University of Denver has begun a live case competition for a local business as part of a broader effort by the Daniels College of...
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Brand Security and Fake News
Sara Hanley // Guest Writer Fake news is a common buzzword used among many since the election cycle. Security of brands seems to be the persistent problem that is created by fake news. Security of...
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SpaceX Makes Another Historic Launch
Hunter Dunlap // Editor in Chief February 6th, 2018, SpaceX launched their most powerful rocket yet, Falcon Heavy, for the first time. This launch wasn’t just a demonstration of the viability of the...
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Nuedexta, The Million Dollar Drug
Kat Moore // Staff Writer What do you think about a pharmaceutical company purposely targeting ill nursing home residents to get them to buy their product? What do you think about this same...
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